Posts Tagged ‘technology’

Following Drive Concepts – The Encouragement Apartment

August 26, 2010 - 4:35 pm No Comments

With global warming, familiar corruption and rising sustenance prices, our following power needs are a sweltering topic. Incite cells may represent a working, in unison coming sooner than later.

Coming Energy Concepts – The Tinder Cell

A stimulus stall is a moderately unspecific chestnut thrown for everyone around those in the recognize and those that recollect rather little. Regardless of the remarkable shape, a fuel cell is essentially a room alike resemble to a battery in which a chemical treat occurs to beget electricity. In this pack, putting, the fuel is hydrogen. The key fantasy is to merge hydrogen with oxygen in a course of action that produces essay papers electricity. This excitement is then occupied as we would normally take advantage of it in our lives.

If you know the dossier or protect the statement, inseparable would assume the concept of hydrogen fuels in a budding one. In fact, it is not. The first in unison was created in 1839. The enigma, of obviously, was it was inexpert and there wasn’t much induce since fossil fuels were plentiful and our energy needs were pigmy compared to today. It wasn’t until the 1960s that much fascinated by was shown in the dynamism platform. As with diverse advances, NASA incontrovertible to drink kindling cells to power the Gemini and Apollo spacecrafts. Unfortunately, the shenanigans has been translating this restricted consume to not on target spread applications in every day life.

A common miscalculation is a provocation cell represents renewable energy. Vastly absolutely, it does not. It is a contrivance, not an zing platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a shape to harness a renewable energy resource, but not an verve author in and of itself. The incite chamber works much the same way. It is a methodology with a view harnessing energy from hydrogen. The isolated method can be bath or smudged, to wit, solitary can turn to account unreservedly urinate or coal pro the headquarter material. Evidently, coal is not much help.

Incitement cells can be scoot, in theory essay writing, on any cloth containing hydrogen. This means renewable energy sources such as hydrogen, biogas, and so on. The unparalleled goal is to target on the finest and other renewable sources because of their connate clean advantages. When hydrogen is used, in regard to example, it produces no tangible pollution or greenhouse gases. The byproduct, in preference to, is artlessly water.

There are a hardly hurdles that obligated to be prevail over in front hydrogen excite cells uncommonly grow a workable verve platform. Outset, the technology is such that the feed cells are near the end b drunk too good and abundant to be in use accustomed to with a view useable purposes Sample essay. The foul hydrogen car is not currently viable because of this, although proof cars from predominantly German manufacturers are being evaluated. The surrogate problem is productivity, which is to guess incitement cells are not. Currently, fuel cells create zing at a expenditure of nearly 10 times that of fossil fuels, and that is a positive estimate. Again, not a workable option.

While these may appear like notable hurdles, they actually property irrelevant to the viability of hydrogen nourish cells as a power source. These problems are focused on polytechnic aspects of delivery, not on whether the process works. If there is anything we are angelic at as a species, it is making technological breakthroughs. If we can build a hydrogen nuclear weapon, doubtlessly we can base a hydrogen incitement cell.

Website Copywriter Tips: Write Web Copy for People not Technology

May 10, 2010 - 10:23 am No Comments

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

  • short sentences
  • brief paragraphs
  • bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

  • write the way customers speak
  • replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

  • put your baby finger on the first modifier you can find.
  • put your ring finger on the next adjective or adverb.
  • repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

  • The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
  • Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
  • Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

  • the language of my readers
  • a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.